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FritzBox: Branding removal - how to

  • Oct 25, 2025
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Most of the suppliers awarded a so-called Branding on the FritzBox. Learn here how to remove this and all of the functions of the FritzBox can use.

Preparation: Windows a fixed IP to assign

Through Branding, you can only access the functions of the FritzBox, which switches your Internet service provider for you. Most Internet service providers forbid you to remove to the Terms and conditions of the Branding. In the worst case, you will not receive Updates, you need to pay a fee or get a new device. In many cases, the operation is not accepted, however tacitly, not to annoy the customers.
  1. Before you get started, open it on your PC, the "system control".
  2. Go here then in the "network and sharing center".
  3. Here you click change on "change adapter settings" and make on your LAN Adapter, right-click. Select "properties".
  4. Under "Internet Protocol Version 4 (TCP/IPv4)" then click again on "properties" and select "use the Following IP address".
  5. Enter the IP address "192.168.178.2".
  6. Save these Changes and proceed with the steps below.
Preparation for FritzBox-Branding

Branding in the FritzBox to remove – so go ahead

With the following steps, you have removed the Branding of the FritzBox quickly:
  1. Disconnect the box from the mains and open it on your PC the start menu, as well as the entry requesting.
  2. Enter the command "FTP 192.168.178.1", however, do not press "Enter".
  3. Connect the FritzBox to the power and wait until the Power LED only flashes.
  4. Now switch back to the Run window and confirm with [Enter].
  5. A new window will open and you will be asked for a user. Enter "adam2". This is also the password. Confirm with [Enter].
  6. Wait until the command is fully charged and you have received a response. This should mean approximately "230 User adam2 successfully logged in".
  7. Changes in the System, enter the command "debug bin" and confirm with [Enter].
  8. To remove the Branding of the router, type "quote SETENV firmware_version avm". With the [Enter] key to confirm this command.
  9. If that doesn't work, type the following commands in succession: "qoute GETENV provider", "quote UNSETENV provider", "quote SETENV firmware_version avm", "quote reboot".
  10. After you have executed the commands successfully, you can exit the Tool with a "bye" and press the [Enter].
  11. The original System on the FritzBox to download, you need to finally, the FritzBox to factory settings.
  12. The Branding should continue to be available, try the Router Reset again.
FritzBox: Branding remove
This practice tip is on all versions of the FritzBox applicable. In the next practical tip learn, what you can do if you can't access the FritzBox have.

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