Why is Aldi so successful? - The role as a pioneer
The small grocery business in Essen, from the Aldi later emerged, was selling his goods always usually. The name was up in the 40s: There were sellers, which served customers in the Store.
- As the brothers Karl and Theo Albrecht took over the business in 1945, we were soon the novel concept that customers in the Store itself could use.
- Also, the freezers, all of which are now in virtually every supermarket, were originally a development of the Aldi-brothers. These changes in the sales concept have always attracted customers.
Aldi is as a market leader, the prices
The disco in Germany, Aldi is the undisputed market leader is cheer.
- This is a economic Power, which Aldi is consistently exploited.
- Prices for basic food such as milk or eggs are usually from Aldi set, and then of all competitors taken.
- Due to its large market power Aldi can enforce with its suppliers for better prices.
These facts about Aldi you should know
(Image: Pixabay)
Savings measures in personnel
Aldi is known to operate stores with as few personnel as possible and thus to save costs.
- So employees always have several tasks is no customer at the checkout, the cashier shelves, grant, or completed other tasks.
- The employees of Aldi can earn a standard industry wage, or even still more, are but also more under pressure.
- Statistics also show that Aldi employs an above average number of apprentices in the current business operation. These actually earn far less and must accept in spite of their small work experience, very quickly to responsibility.
Simple assortment with low prices
The Discounter Aldi is not just for its delicious range of products is known.
- Nevertheless, the common opinion prevails: In the case of Aldi, the customer can get all the products that are in everyday life - and at the lowest possible price.
- The quality remains on track.
- The fact that Aldi slimming huge quantities of the suppliers, the diversity of products, although quite large, the prices are much lower.
The Aldi concept has been exported to many countries
(Image: Curt Bauer)
Aldi operates worldwide and has recognition value
If you enter an Aldi store in Australia, looks hardly different than in this country.
- Because Aldi has exported its successful concept to other countries and achieved great profits.
- The structure of the branches is always the same and the focus is on good quality at the lowest prices in the center.
- Aldi are now available in most of the EU States to Australia and in the USA.
- In Austria and Slovenia, the Name "Hofer".
