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Amazon's Choice: What is it? Simply explained

  • Oct 30, 2025
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You may have noticed while Browsing on Amazon already the Banner "Amazon's Choice"? What is it exactly, and why you see it only in the case of certain products, you can learn in our practical tip.

What is the meaning of "Amazon's Choice"?

Would you like to a product from Amazon buy want, Online Shop you the search as comfortable as possible make. What are the results of your search are displayed at the top, with the recommendations, the popularity, the availability and also with your personal preferences at the last purchases on Amazon. In addition, some products are also advertised with the Amazon's Choice Badge:
  • Amazon's Choice, it is a purchase recommendation for you.
  • This will be communicated to you also, if you click on the Banner, then you will see the message "Amazon's Choice recommends top rated, immediately available products at a cheap price".
  • Especially if you want to buy everyday items, which depend mainly on the purpose, you can be, thanks to Amazon's Choice is sure to quickly find a cheap product that is available.
  • When buying furniture, clothes, art or decoration, you should rely upon your preference and the dimensions or technical Details instead of on the Banner.
  • Amazon's Choice has been developed also for the purchase on Alexa: Since the smart wizard can only make a proposal for the purchase, is Alexa always recommend Amazon's Choice product.
What is the meaning of "Amazon's Choice"?

This benefits you as the customer: Amazon's Choice-Banner

In addition to some basic requirements, such as the availability of the products, there are a few Details for the award of the Amazon's Choice banner:
  • So far, all the recommendations one thing in common: you can Amazon's Choice products via Amazon Echo purchase.
  • If available, will be recommended to different customers with different products. This is the case, because Amazon's Choice is determined also according to your personal preferences such as color or model settings in the case of past searches on Amazon.
  • In comparison to other products, the sale must be classified price as appropriate. May be they still manage to find cheaper products in other Online stores. The Amazon's Choice Badge is not a guarantee for the best price.

Which products can be advertised with Amazon's Choice?

Are you Amazon seller, qualify you through a few features for a Amazon's Choice Banner for one of their products to get.
  • The product is rarely given back. The returns are relative sized to the product category.
  • Customers have rated the product very well - at least 4 star it should have, on average, approximately 800 customer reviews.
  • A customer searches for a certain product is regarded the potential of Amazon's Choice product very often.
  • Prime delivery has to be for the article necessarily available.
  • In your collection the product belongs to the best-selling.
Another Banner, that you may be Browsing on Amazon I noticed is called the "Plus products". What exactly this means, read our next practice tip.

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