Home Blog Archive TV Perimeter advertising for football on TV: Why is it always English? Behind it

Perimeter advertising for football on TV: Why is it always English? Behind it

  • Oct 25, 2025
  • 725
  • 0

A football game is broadcast on German television, is the band's advertising is always English, even if against an international opponent will be played and the encounter take place abroad - at least, it seems to be for German spectators. Why this is so, we will explain in this article.

Perimeter advertising in football: One side English, the other is not

No matter who it is and where it is played, always, the band is playing ads for football in German television English. It is not a magic, but a simple explanation is hidden:
  • According to the DFB at football of a different nationality to play with teams will be created so-called Double production. Both of the longitudinal sides of the playing field different band ads displayed: On the one hand, the German advertising, on the other hand, the other Nation.
  • The images for the German television only arise from a longitudinal side of the stadium, so that only the gangs, and on which advertising is shown.
  • The images for the Nation of the opposing team to be taken from the opposite side, so that only the appropriate band advertising is to be seen.
  • The gangs behind the gates show, respectively, up to half of the advertising of one or the other Nation.
  • If you look at the next international football match exactly, you will catch a glimpse of foreign advertising; for example, if the bench or the gate is filmed from the front.
Perimeter advertising in football (image: Pixabay)
On the next page we will show you how the League legally in the Livestream to see.

YOU MAY ALSO LIKE

0 COMMENTS

LEAVE A COMMENT

Human?
1 + 3 =