CRM: This is the meaning of the abbreviation
CRM can have many meanings, the most frequently it stands for "Customer Relationship Management" - so, literally, customer relationship management, or customer care.
- So that is all-encompassing describes the way a company deals with its customers.
- Above all, it is the long-term strategy of a company, with the find it customer and would like to bind.
- The first major aspect of CRM, the customer is the acquisition, so the way, as new customers. For miscellaneous Marketing is used, and often is lured offered with a very good place to Start.
- A contract is in place, the main aspect of the CRM is to keep customers in the long term. Most of the companies want to achieve the mainly by means of regular deals and good customer service is when problems quickly to the side.
- Meanwhile, it also means to be in social networks a strong presence and provide customers with here forums, and direct contact opportunities.
- This positive relationship often has the pleasant side effect that customers recommend the company also. You will be kept by the customer-hostile methods in the contract, it is often a rather negative effect.
- Part of the CRM and Marketing are in the process of inquiries, often by telephone, where customers a new, seemingly better deals to be made. At the same time, brought in experience, what the customer requires from the company and if everything is in order. So an increased interest in the Person is conveyed.
- Also, this method is not but understood by all customers equally well, since many people Call such Marketing-irritating. Here, it is the responsibility of the CRM to decide whether the potential marketing effect is the customers frustration value - quite apart from the legal guidelines.
- Also Feedback - for example to telephone call - is an important part of the CRM. Companies with a strong customer focus to Feedback, respond to it and put it in the best case, in order to better serve the needs of the customers.
- As the last part of the CRM accurately these decisions will be communicated particularly strongly. Press work is also part of the tasks, in order to put the company in a good light and to present themselves as customer-focused. With this kind of Marketing promotions of the circle starts with new customer acquisition from scratch.
The CRM
Maybe they thought this Text: tl;dr. If you don't know what the Chat acronym means, we will explain in the next tip.
