Is it your mission to deliver the best ecommerce experience to your customers? Then you know all too well that this mission can only be achieved by optimising your ecommerce website. For this to happen, it is important to implement practical ideas. That’s why we will discuss a few of these ideas in detail below.
Making use of multi channel ecommerce software
The first practical idea to optimise your ecommerce website is by making use of multi channel ecommerce software. The best example of this software is ChannelEngine. There are many handy functions that you can use seamlessly. For many ecommerce website owners it is very attractive to have the ability to synchronise your inventory management system. Other functions such as being able to use a single platform to sell your products on multiple online sales channels.
Streamlining the payment process
Streamlining the checkout process on your website can seriously uplift the customer experience. Making payment as easy as 1-2-3 should be a priority. Offering multiple payment options is key, as people have their preferences and comfort zones. Also, reducing the number of steps to checkout can prevent cart abandonment. Implementing one-page checkouts or using payment information saved from previous purchases can make your customer's journey a lot easier.
Optimising for mobile users
If your site isn't optimised for mobile users, you're missing out big time. Popping a website open on a phone shouldn't be a squint test. Make sure it's adaptive, meaning everything adjusts smoothly to different screen sizes. Big buttons, easy-to-read fonts, and super simple navigation — these are your best friends for keeping people happy. Make sure to work on this aspect of your ecommerce store to immediately see results!
Using high quality product images
Don't skip on the visuals for your merch. We're talking high-quality product images that'll make your customers wanna click the 'Add to Cart' button. Better images equal more trust and more sales. Make sure you've got multiple angles covered, too. This way you are giving your customers a virtual feel of what they're buying, which results in a higher conversion rate.
Implementing a search function
Have you ever been through the struggle of finding that one specific product on a website and feeling like you're in a maze? Implementing a robust search function on your site can save your customers from a world of frustration. We're talking about a smart search that gets what your customers are looking for, even if they spell it a bit wonky. It's all about making sure they can find that perfect item quickly. And when they can quickly find what they need, that's when they're more likely to stick around and shop.
