It's important to manage salon customers in the proper way. Why? Managing the clients manually leads to tons of human errors, leading to time-consuming procedures and making the clients unsatisfied.
However, to cater to these errors and save everyone time, you need salon membership software to look for all your work for your staff and clients.
Let’s dive into the factors of the salon membership management system without wasting any time. Here they are;
- Loyal membership system
- Packaged services membership
- Unlimited monthly membership
These are some benefits you get from availing of a robust salon membership software. Let’s get into their details.
Loyal membership system
The loyalty membership system is designed to satisfy your clients with your services. How does it work?
A membership plan where customers pay a constant amount per month or year while receiving a reduction on numerous spa services and goods.
They get to pay only a fraction of it, which is usually a monthly or annual fee. Upfront payments are good for salon owners, with minimum financial risk perception and high loyalty to customers’ members throughout memberships.
This might appear like a low-risk move, but improper pricing for this service could also result in lower revenues at the end of the day. The customers who have been spending huge amounts in the past will probably reduce their expenditure as well, and it would be difficult to attract new clients.
Packaged services membership
This membership service program comes with a focus on sales, the creation of custom packages, recurring payment flexibility, and payments with invoices.
It is a kind of members system, where the client makes payment for a month’s or year’s period, receiving services specified in a given program.
Each month, they pay their clients who sign up for the monthly plan for a bundle of services that they receive in return.
This may not increase your earnings per staff and might even add more pressure on them. Nevertheless, it increases the number of customers as well as participation, which could translate into an opportunity to upsell and provide extra services.
Unlimited monthly membership
Such is a membership whereby clients charge a flat monthly fee to gain access to certain services on an unlimited basis.
They subscribe to the monthly program and get free services, depending upon what package you choose per month.
Such kind of membership ensures constantly occupied chairs, an abundant chance to interact with customers, as well as the possibility to proceed to upselling. This is usually the cheapest option, and therefore, it’s very popular amongst both the clients and the saloon owners.
Salon owners find it simpler to handle only a single service rather than having memberships with several services.
Apart from these membership management features. Let’s talk about why you should have salon membership software in your salons.
Why is membership management necessary for salons?
You guys understand what membership management is from above. Now, let's talk about why it’s so important. For that, we have some points to explain. Those are;
- Steady Cashflow
- Client Loyalty and Advocacy
- Attracting New Clients
- Super Fans Bring More Business
- Boost Bookings
- Encourage Prebookings
- Relieve Stress on Top Stylists
- Know Your Customers
Steady Cash Flow
Salon owners, both large and small, need to have a credible stream of revenue. Salon owners can also rely on monthly membership payments that enable more predictable and easier revenue planning.
Client Loyalty and Advocacy
Additionally, the monthly memberships attract existing clients who are willing to continue patronizing the gym and other available services. By engaging with them extensively, you can turn these clients into brand ambassadors that generate referrals for your salon.
Attracting New Clients
Referrals or word of mouth are pure gold for the salon business. Memberships are better placed to attract new customers and give them value better than regular service. Give existing customers special perks such as one month free for every three friends referred.
Super Fans Bring More Business
Offer your current clients and their friends more bonuses for referrals. For example, provide one month’s subscription at no charge when you refer three friends or make a friend per month at no charge. This pleases your members, makes loyal super-fans, and turns them to help in selling your products.
Boost Bookings
Giving people more reasons for salon membership naturally increases booking and keeps your employees busy. On your side, that might be an opportunity for over 400 new appointments per month and, as a result, many additional sales. Ensure that you give value to the money your clients are spending.
Encourage Prebookings
Just like other lifestyle memberships, with salon membership software, you can get into the routine of your clients. Consistent appointments will turn the recolor or cut into habitual procedures for your stylists whereby the clients’ looks are sustained.
Relieve Stress on Top Stylists
There are significant levels of concern for salons, especially when they tend to over-rely on their experienced stylists, and these stylists take a break or decide to leave. A client are encouraged to try out different stylists in order for them to be loyal to the salon and not a particular stylist. This change mitigates the effect if a stylist isn’t available.
Know Your Customers
Understanding your audience is key. Measure your customers’ visiting frequency and their preferred services. However, you should note that if someone comes only once in a month or so, they are unlikely to take such membership.
Assess whether or not any add-on, such as services and perks, adds up to the overall membership pricing program. As an example, providing referral rewards can increase sale transactions while at the same time adversely affecting product returns.
What Goes Around Comes Around
It's time to make a healthy decision regarding your salon business. No matter how many salons you own, a robust salon membership software can handle all perks with ease. So, here’s your chance to make your business boost into the market.
A wise businessman is one who can make good decisions for their company and make it shine a newly wedd bride, making the business look beautiful every day.
