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With Online surveys earn money - is that possible?

  • Feb 14, 2026
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"Make your mind to money" and "your opinion is important to us" - With Online surveys, you can earn allegedly money. But does it really work? We looked at the business model in detail and different providers tested.

Online surveys: This is what you really deserve

Numerous market and opinion research institutions, such as "YouGov", "opinion space", "opinion study", "Toluna" and "global test market" store to self-recruit for different Online surveys. According to your personal information, you get a couple of times a month in different questionnaire by Mail.
  • Pre-selection: Before the actual questionnaire begins, you must qualify for the survey. Depending on age, gender, income, profession, technical Equipment and co. the target group of the survey will be filtered out specifically. This, however, can take up to 15 minutes and will bring you any compensation.
  • Per survey you get credited depending on the length of either a predetermined sum or a certain number of points. From a certain points of money or a sum, you can redeem them.
  • Either vouchers for H&M, IKEA and other Department stores or Transfers and Paypal are offered credits. Is paid off your balance by the institutions, but usually only from 20 euros. Some of you will only get 35 Euro for a Transfer.
  • As a guideline, the opinion research Institute usually 1 Euro per 10 minutes - so an hourly wage of 6 EUR. In the Test, however, revealed that even this low value is mostly just an Illusion, and the surveys will take considerably more time.
Market Research Institute Yougov

Conclusion: money is the market research Institute earn

  • With Online surveys you can earn only little money. Often, the accumulated points will be paid only in vouchers. Whether Bank Transfer or voucher, In both cases, you need to save often for several weeks until it ultimately comes to a payout.
  • Since you don't receive every day a new survey, and they themselves do not belong to then there may still be the target group, are not worth the effort Online survey to earn money.
  • Only for the market research Institute, the business with your opinion: in 2012, worth, revenues amounted to around EUR 2.5 billion in Germany (source: "Context").
Survey: Pre-Selection
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