Buy more than planned: Ikea - the sinister seduction
Basically, it is so that many of our purchases are spontaneous and not really rational thought. Also if we are firmly convinced that the opposite is true – that is not the reality. A particularly good example of more or less meaningless impulse purchases, the Shopping-stroll through Ikea is always.
- Admittedly, the Swedish furniture store has it also really good to seduce us. But on the other hand, Ikea is of course not to blame when we get to the supposedly rational, thought-out shopping the trunk of our car barely more. The magic word is Neuromarketing.
- Using the nuclear spin tomography of the brain regions of the subjects are closely monitored and analyzed. Resourceful marketing experts have long been discovered, the neurology and work tirelessly on refining their carefully planned marketing strategies.
- But this happens not only under clinical trial conditions. While we are funneled through the Ikea-course, is watching our behavior very carefully. And it does not remain in the Watch. The responsible act immediately, as soon as you do not register that something is really good for us.
- A key factor in our purchases, our emotions are. Who does not know it: we Are sad, we feel the urgent urge ourselves to comfort something. The Same applies in the case of particularly good results, for which we reward ourselves time for that.
- Regardless of our own emotions, Ikea also manages a homely atmosphere. We feel in the Shopping hall just comfortable, almost like home. And who feels comfortable, and a pleasure to stay longer and purchase is, of course, still joyful.
- Add to that the oversized shopping carts or bags, which, of course, be filled to. In particular, if all the other already well-filled car and a cheerful Grin in the face to us.
- Besides, Ikea is very clever, even the tiniest trifles, in a very attractive context to present. So we can imagine the same, where the candle stand must with us be sure to go. And we have the thoughts in the head, not the feeling to live without him, to be able to getting bigger, and before we know it, is also our shopping is always full.
- Sent it is, of course, that we invite the large parts first at the bottom, just in front of the cashier. So we are not hampered when you are out Shopping and in the car, there's plenty of space for all sorts of more or less useful things.
- You want to prevent this Manipulation in the future, make you a detailed shopping list. Work through the list and knock them off on the fingers, if you don't reach for something that is not on the list. It is also helpful to have a pre-counted amount of money and nothing else.
- Try it and you will find that it works. But to be honest, really fun and the Shopping trip is not more power in the case of Ikea and the fun we have but also, or?
- Note: In the case of CHIP can you find vouchers for various Online stores like Ikea. So you can save money when they shop.
Ikea - pure seduction (image: Pixabay)
In another article we have 10 facts about Ikea put together, you might be surprised to be.
