Influencer – the lies behind the phenomenon
For the past 10 years, the concept of the Influencer is used, also with respect to the Internet and specifically in the area of Social Media.
- But what lies behind the Influencer, is an age-old story, with the help of the social scientists for almost a hundred years. In 1944, Paul Felix Lazarsfeld published a study that dealt with communication and the importance of Opinion Leaders.
- The so-called Opinion Leader is basically nothing different than the Influencer: A person who is appreciated by others, and whose opinion, therefore, is decisive.
- Such people are of course very interesting for the advertising and Marketing. However, these are not the only areas in which the Influencer uses like.
- Also, politics is always interested in Influencers very much, for example in the Form of actors, athletes, or Starletts, the arrival of the young voters.
- In short: The Influencer is the same as the Opinion Leader is a person who is able to influence his environment, and that is exactly of which, namely, the English influence = the term is derived also affect.
Influencers on Youtube [photo by pixabay]
Influencer and Social Media - a winning symbiosis
Especially to reach the younger target groups are Influencers used social media to achieve a high range. This well-known Blogs as well as Instagram and Youtube.
- The Influencers on their Blogs, for example, fashion trends. In the process, they devote themselves to casually clothing from a specific manufacturer especially.
- On Youtube products are even better are more or less hidden in the films install. While nothing is really new. This approach has been used for many decades in cinema and television films.
- The Influencer, for example, carry the clothes and accessories of the Customer. The competition products are cleverly placed in the Background or be used in activities.
- Of course, the Client only Influencers interested in, which have a large fan base. A Youtuber is a very high number of subscribers interesting for the advertising industry.
A shortcut through which you are also often on the Internet, stumble upon is tl;dr:. What's up with that, you will learn in the next post.
