Singles Day in 2018: What is it and why there's a discount of battles?
The Singles Day has been around since the 1990s, a Feast for all the Singles in China:
- Since the number 1 has always been for Singles, celebrate the Chinese day traditionally at 11.11. a year. On this day, there are Blind-Date parties and many weddings. Because the number 1 can also be understood as "You are my(e) Only(r)" - a marriage proposal.
- In recent years, Singles Day has become more and more famous. This has two reasons: Because of the "One-child policy" in China, there are much more men than women, so a lot more Singles. In addition, large companies take the day as an occasion to organize a veritable discount wars. Similar to how the Black Friday the prices will drop, especially for technology products.
- While the Black Friday is celebrated especially in Europe and the US from dealers with big discounts, is the Singles Day, so to speak, the Asian counterpart. Technology from China, we can buy in Germany is therefore significantly cheaper. But also businesses in this country take part in the promotion.
- By the way, the Singles Day tends to be bigger than Black Friday. The not) shows also the kick-off Show (so there is something in the Black Friday in TV with international Stars, produced by David Hill. This staged, for example, Mega-Events such as American Idol or the Academy awards. Such dimensions has not reached the Black Friday even in the US yet. The Asian Internet giant Alibaba made in the last year, on Singles Day, a 17.8 billion US dollars in sales – more than Black Friday and Cyber Monday together.

Singles Day at Media Markt
(Image: Screenshot)
The best discounts for Singles Day in Germany
Anyone who thinks that a Chinese feast can beat in Germany, no waves, you are wrong. We have listed here some companies for you to participate in the promotion.
- Media market: Media market is the Singles Day Sale already at 10.11. at 20.00 o'clock. Last year, customers were able to save here, especially in the case of electronic appliances. So, for example, and the LED TV from LG, XBOX One Bundles, or KitchenAid products significantly lowered. By the way: for the Countdown, the retail chain released first offers.
- AliExpress: The Chinese Amazon, such as AliExpress is described, advertises 15 million reduced products for Singles Day. Here is the Whole works a little differently: since the 7. November 14 at you can put the discounted products in your virtual shopping cart, the discount action, the on 10. November 14 at start, to be ready for it. Here are offers from the various lines of business – and of course, also Smartphones by Xiamo. Also from Germany you can easily at AliExpress shopping, to do this, you need however, a credit card.
- Notebooksbilliger.de: The specialist for laptops in the past few years on Singles Day part and offers a lot of Notebooks at a bargain price. Therefore, we are sure that it will be 2018 here is a discount action. Officially nothing has been confirmed, however.
- Lidl: the discount company Lidl is the Singles Day not to be missed and presents on its website on 11.11. a Sale that will offer a variety of products reduced. The special feature here: a to Buy Goods in a particular value, you can secure a voucher for the Lidl store, which can be up to 50 Euro value. All of the campaign information can be found here.
- Hunkemöller: The Dutch clothing company Hunkemöller is the Singles Day, also not unaffected go by. Both in the store as well as in the online shop will give discounts for all sorts of different lingerie and accessories.

Singles Day: discounts at AliExpress
(Image: Screenshot)
In the next article, we will show you how when Shopping Online in China, a real bargain.
