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Rakuten vs. Amazon - a comparison

  • Nov 21, 2025
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Rakuten is a slowly ascending competitor to the Online retailer Amazon. In the first comparison, the portals are similar: In both cases, millions of articles to an extensive Online-Shoping-Tour curls. However, the shopping way is different in some points...

Comparison: Amazon sells self - Rakuten relies on Shops

While Amazon sold the Goods most of the and sent, to dominate at Rakuten each of the Online stores:
  • General: at the beginning of 2014, the Online platform "Rakuten bundled" more than 7,000 stores with well over 22 million articles.
  • Amazon employees in 2013, almost 110,000 employees worldwide. In particular, in the digital field, the U.S. company sells its own products. For this purpose, the in-house "Kindle" E-Book Reader, Tablet PC "Kindle Fire" or the DVD and Blu-ray rental "LOVEFiLM count".
  • The sale: As a Shop-owner in the case of Rakuten, you can organize your Online trade, even in categories and sometimes individually, for example with a Shop description and a Blog to keep your customers informed.
  • When competitor Amazon is not a large game room dealers: customers can browse your store according to keywords, categories, exist, however. Only the right of cancellation and imprint, you can edit as a Shop owner.
  • As a buyer, you can rate purchased items, as well as the Shop itself.
  • Price, there are only small variations between the two Shop-portals. However, you can get at Amazon all traders to listed a product and can find the cheapest dealer out. At Rakuten all the deals are listed separately - here you have to search a bit, but can save sometimes a couple of euros.
Rakuten-Shop
You want to be in the Online merchant? This practical tip explains to you what to look for when Amazon must.

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