The Lidl Stiftung & co. KG was founded in its current Form, already in 1973, and has not risen only in Germany but worldwide, to a large discount firm. It is, together with the discounters, to purchase land for the Black group, which was founded by Dieter Schwarz.
- The Neckarsulm-based company today operates in 29 countries with over 10,000 branches and employs about 79,000 workers. The history of the company dates back to 1930. Joseph Black, the father of Dieter Schwarz, a rose at that time in the Lidl & co. tropical fruits of action, which has been steadily expanded and extended.
- Since 2006, Lidl operates a strict policy of expansion. The Discounter has established branches in France, the Czech Republic, Croatia, Slovenia, Switzerland and the Canary Islands and suppressed local Discounter of course 1. In order to Finance this insane spread, took in a Lidl in 2010, a loan of 200 million euros with the European Bank for reconstruction and development (EBRD). This money was intended solely for the purchase and Development of real estate. Beyond Europe, there are Lidl stores. In the United States in 2017, new branch offices were opened.
- The Disounter offers all sorts of different food, about 1,600 Food items are to be in the range. Thus, it outperforms its main competitor Aldi, the only 700 Food items in its product range. Lidl brand, No-Name distributes articles and also articles of own brand. In addition, there are various Non-Food items in the weekly action range, such as, for example, electronics, textiles and leisure products.
- Lidl already because of negative criticism in the media. Have been criticized primarily the conditions of work and lock bird offers. The so-called decoy offers were always buys already after one hour in the range, although by the law for such a heavily advertised item, a supply of a minimum of two days must be available. The Discounter has lured customers in the branches.
- In addition, the company has been criticised from many sides, that the working conditions were too bad. Among other things, the Union ver.di, the Left, and various magazines accused Lidl, that the security measures, the hygiene conditions of, and payment for expansion would be capable of.
In the next article, we have even more facts about Lidl and its founder are listed.
