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Impressum-Generator-for Facebook - how and why?

  • Oct 31, 2025
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In the case of Facebook, you can have a Generator creating an imprint. But how exactly this works and why Facebook pages need an imprint? Who do not need to buy a imprint in the case of Facebook, to be the target of warning-happy lawyers? So you know what's coming, we now have a Facebook page for a fictional Chip.de-Fanshop and create a imprint. But first, a little theory:

That's why there's the disclaimer requirement in the case of Facebook

The disclaimer requirement goes back to ยง5 of the tele media law: it is stated that the normal course of business-driven Internet sites must specify, among other things, an E-Mail address, a name and an address. To strengthen consumer protection and transparency in the jungle of countless sites to bring. In a judgment in August 2011, the district court of Aschaffenburg ruled that "commercial pages in Social Media channels," an imprint need. This imprint must be according to the verdict, "easily recognizable and instantly accessible".

The imprint must look like

You need to link to the imprint directly on your Facebook page and include the word "imprint" to use. According to a recent judgment of the district court of Bochum of 22. February 2013 are allowed to post your imprint in the "Info"Box of your Facebook page. However, it is important that the imprint can be reached within two clicks for the user.
  • The imprint may not be also displayed as an image file, but as Text on your page.

The imprint-Generator use

There are different providers for imprint-generators in the case of Facebook, for example, Erecht24 or imprint Generator. For the Installation of the Apps, you need to like first the Page and then the information about the Installation to follow. Erecht24 has a how-to video created.
  • With the current judgment of the country court Bochum the use of the Impressum-generator, however, is obsolete because you can specify the imprint in the "Info"Box.
  • This is also safer, because the "Info"-Box can also be used by mobile devices such as Smartphones and Tablet PCs. The tab arising from the Use of a generator, you will not see in the mobile Version of Facebook - so that you and your Facebook page again legally vulnerable.

The imprint in the "Info"box

If you want to post your imprint in the "Info"box of the Facebook page, follow the steps below:
  1. You go to your Facebook page
  2. Click on the "Info"Box.
  3. You go with your mouse over the "Info"Heading. The edit Button appears. You click on it.
  4. Now you can either type in your complete imprint in the description or a Link to the imprint of your already existing site. In our example, we link just the imprint of Chip.de.
The imprint in the Info box

Who needs a imprint?

With the judgment of the district court of Aschaffenburg of the imprint obligation, as well as public Facebook affected pages, such as, for example, fan pages of Bands, the Facebook page of your company, or your fishing club.
  • Our Chip.de-Fanshop must have an imprint. It is decisive, whether the page is only used for private purposes - but this is not defined, unfortunately, legally accurate.
  • However, once on the page, an advertising banner, the page mostly as a "business" and must have an imprint.
The banner ads come from Facebook, the advertising can be attributed to court but you as the site operator. If you are operating a publicly accessible Facebook page, are you on the safe side, if you add an imprint. For your private Facebook profile or a private group, in the to the game evenings on a date, you need to have, however, no imprint.

What is the imprint?

The following points must be in the imprint of a private person, so it is legally in order:
  • Your full Name
  • Your Address. Caution: there is no mailbox is sufficient, you need to specify a full address!
  • E-Mail address and phone number
The imprint of Chip.de
Companies must additionally specify the following in your imprint:
  • You need to specify the legal form and the VAT identification number. If the operator of the site is not a natural Person but a legal Person (for example, a GmbH, AG, OHG, but also a registered charity), you must specify the name and the authorized Person.
  • The full name of the company in the commercial sense (if available).
  • An entry in the Register is not present, you need to specify the Register and the register number.
  • In the case of capital companies, the share capital must be called. GmbHs, AGs and the KGaA, which are in winding-up or Liquidation, you have to indicate this also.
  • They are a professional group that is organized in a professional Association (for example, lawyers, accountants, Doctors), you must specify the chamber, approval, authority, job title, state of registration and professional conduct rules (here a Link).

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