DSGVO and privacy: What should you consider with Google Analytics
The analysis tool of Google will be criticised by privacy advocates often strong.
- Because the Tracking behavior, captures not only how long a visitor on a Website stays, and which pages they frequented particularly strong. It also offers the possibility to know where the User came from.
- For the Online Marketing and search engine optimization, these data are very valuable and important. SEO agencies such as the Online Solutions Group will use the data from Google Analytics, in order to identify optimization potentials and implement them.
- For bloggers and Amateur webmasters, the data provide important insights, for example, frequently viewed content.
- Privacy advocates, however, argue with the voluntary nature that should allow such actions: The user should be able to decide for itself whether its location, and other data are recorded.
- Therefore, data protection explanations were always equipped with a note on Google Analytics. In addition, the users have been advised often to the use of Cookies and the associated collection of data.
- However, the data collection, it was often not possible to contradict.
- The provisions of the data protection regulation (DSGVO) of the EU to go further now, but still clear. Nevertheless, it is possible to make a website with Google's Analytics tool on the right and warning for sure.In the Following you will learn which measures are necessary.
Anonymisation of the IP address: it is Important in Google Analytics?
The IP address of a computer or a mobile terminal such as a smartphone, is used to identify a User precisely and clearly to trace. Here, the data protection authorities of the European Union prior to slide a substantial bar.
- The IP address of the user of your website must be professional anonymously.
- You can achieve this by adding the Tracking Code from Google Analytics the relevant data easily.
- The relevant command is: ga('set', 'anonymizeIP', true); and is added to the Tracking Code.
- In addition, the Tracking must be entered ID of your own computer in the form.
DSGVO: contract for commissioned data processing
The contract for commissioned data processing is for the website of a company is imperative.
- This sign and send it to the European branch of Google in Ireland.
- About 14 days later you will receive your contract by writing that you should save good to you in case the cases show. This applies not only to Google Analytics, but also for the use of products of other service providers.
- These measures are suitable to meet the data protection regulation of the EU. So, you can certainly connect to privacy with Tracking Tools, even if you will be given in another place, perhaps a other information for this purpose.
Also after the entry into force of the DSGVO you don't have to do without Google Analytics. However, there are some Changes.
(Image: Pixabay)
The settings for the data storage revise
The data protection regime of the EU States, moreover, clear how long data of users may be stored.
- Settings in the data storage in Google Analytics will help you not to exceed these storage periods.
- If you are not sure which data may be kept a long time, ask a privacy expert.
- You can find the settings under the "administration" tab in the "traffic information" in the Property settings.
Privacy statement customize
The privacy statement on the website is mandatory. Google Analytics is used, there had to be always specified.
- Now the General data protection regulation, however, requires, in addition, a comprehensive awareness of the User.
- Your website visitors need to be informed about what data are collected and what they are used for.
- In this context, it is also important for you to know that the data of customers and interested parties must only be to the extent necessary collected. This means, for example, that the Newsletter can justify to the customer that you will ask for his postal address, or phone number.
- This is all you need to note since the DSGVO-introduction to act in conformity with the law.
Google Maps view
Often Google will be integrated Maps on a website, to facilitate customers and prospective customers the accessibility to a firm.
- Also, this must now be the operators of a website with a unique note, which must also be found in the privacy statement in its place.
- This is implemented by the data protection officer of a company in the rule.
- If you do not have to occupy this Position in your company, you need due to the complexity of the new regulations, a privacy professional who understands his craft.
About the author
Florian Kolbe works at Online Solutions Group, Online Marketing Manager. Employment with SEO, SEA and the appropriate Tools for him to work everyday.
