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Fake customer reviews: The 10 best tips

  • Feb 04, 2026
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Many of the Online stores and their customers have to contend with fake customer reviews. How to identify the Fake reviews, we will explain them on the basis of ten common symptoms.

Fake reviews on Amazon recognize

Fake reviews: number of reviews

  • Pay attention to the number of reviews of a particular product. You should be wary about, if a product has a striking number of reviews, even though it is only for a very short period of time available.
  • You should trust partly to your feeling. In the case of devices for the mass market, such as a new iPhone, it's not unrealistic, if after a few days, already very many ratings have been submitted. In the case of niche products, it is, however, rather unusual.
Fake reviews

Fake reviews: use of Language

  • Note the use of language the reviews. In the case of conspicuously long and detailed reviews with vocabulary, such as advertising and exaggerated formulations, there may be Fake reviews.
  • Pay attention especially to the use of superlatives and positive adjectives that remind me more of advertising than a real assessment.

Fake reviews: long reviews

  • In many cases, the very long reviews are very suspicious. Especially when hardly any reviews have been made, this is an indication that the manufacturer has helped.
  • In the case of very popular products with a variety of reviews, long versions, however, are no longer a rarity. Here, you can trust anyway on the opinion of the mass.

Fake reviews: time of the product review

  • As already partially in the first point was addressed, you should note the time of the assessment levy. Detailed test reports already issued shortly after the Release of a product are critically eyeing to.
  • Trust worthy long-term reviews from customers who purchased the product have already been a few weeks or months and thus in detail both Strengths and weaknesses report can.

Fake reviews: the author's Name

  • The Name of the author of a review can be a sign, whether it is a Fake review or not.
  • Often Fake reviews from users will be used to indicate not their real name, but a Synonym. It is, however, only an indication that this should be examined in conjunction with the other mentioned symptoms.

Fake reviews: positive reviews

  • If a product has only a rating of about five stars, and already a high number of exclusively reviews is present, this can indicate Fake reviews.
  • This also has to do with signs in relation to the number of reviews that were explained in the first point.

Fake reviews: the recommendation of alternative products

  • To Fake reviews also include negative reviews in which the products of the competition to be Intrusive recommended.
  • You also are aware of the linguistic design of the evaluation. Reminds you of a Review and more of advertising than a constructive Review, with the alternative recommendation, you should be skeptical.

Fake reviews: More reviews of the author

  • If you suspect that an assessment could be a fake, you should check the profile of the corresponding author.
  • See, in particular, of the manufacturers of the products that have been evaluated, the number of reviews, and the period of the levy.
  • A user rating of three Times per year, a Toaster, he has either very bad luck in life or has to buy.

Fake reviews: Verified purchases create security

  • At Amazon, anyone can write for each product a Review. Who writes false reviews, do not need to have the product so once.
  • For this reason, you should rely primarily on as "verified purchases", selected reviews. This guarantee of authenticity, not verified purchases, however, are manipulated often.

Fake reviews: The harmonious overall picture

  • In General, you should rely only on the reviews, provided that a critical amount of them is present. With only three reviews, all three are in the worst case, a Fake.
  • In addition to the absolute number, you should look at the overall picture of the assigned stars. Just because 10 customers gave it 5 stars, that does not lessen the validity of the remaining 90 customers have awarded only one star.
On the next page, you will learn how you reputable Online Shops recognize.

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