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Ebay: 5 selling strategies for auctions

  • Oct 25, 2025
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For eBay, there are numerous sales strategies that will help you earn at auctions and your products better marketing. In this practical tip we will explain 5 simple selling strategies for the Online auction house.

1. Products for world-wide Online Shopping

Ebay not only in Germany. You should keep in mind when you specify the countries in which the auction should be available.
  • To offer your items worldwide. In addition to a German description, you can write this also in English.
  • Although high shipping costs, these are paid, but in General, the purchaser of the article.
  • As for payment methods, you should also PayPal allow this, because this is one of the simplest international payment methods. In addition, it protects PayPal, the buyer and the seller, so the Chance for a successful, joint business increases.
eBay auction: payment by PayPal

2. The end of the auction

If you set your items on eBay as an auction, you should choose the right time for the auction end:
  • Many users offer again shortly before the end of auction.
  • Therefore, the end should be during the time that your target audience is sitting at the Computer or Smartphone. At 24: 00 is a bad time.
  • To have a good time points to a auction to expire are Friday and Sunday evenings from 17 - 21 PM. But beware: In football, crouching to play the eBayer in front of the TV.
eBay: bidding at the last second

4. So you will find your auction

eBay offers many categories in which your article can sort. The User finds your product, if he is looking for such a article.
  • You need to consider in which category you according to your article would look. The more specific they are, the better often your offer will be found.
  • You sell, for example, a pair of shoes, you should choose the category according to the footwear size, brand and type of shoes.
  • The title of your auction is also of importance. The more phrases you have in your title, the faster your offer is found via a search request. Pay attention nevertheless, to the fact, the Headline is not just with keywords "full images when first".
  • You name your auction, for example, "Samsung printers (b/w) SCX 3400 WLAN / Laser / Scan". Here, the potential buyer recognizes immediately what the product is, and the important Info that the printer is Wi-Fi, Laserdurck and Scan supported.

5. You make your offering tasty

An important part of your offer, the description is. You take a few minutes and describe your article very carefully:
  • In the item description, you should specify as many Details as possible. Questions remain, deters many customers. The inhibition threshold to ask questions directly to the seller, is very high in Germany.
  • Pay attention to correct spelling and grammar. Otherwise, it is not found in your product may be, and professionals take advantage of this for a bargain purchase. You should also specify in the case of new goods, whether or not this is still in the original packaging (in the case of books that are "still sealed").
  • Particularly important are self-shot images of your article. Usually customers see the professional pictures (e.g. from Google) and miss a picture of the true state of the product. My pictures are authentic and the pictures from the network you should not use one way or the other, because they are protected by copyright and the re-use for commercial use may be held liable.
  • Also on the style, it is: Format the product description, and use icons, bullets, and different fonts and colors.
  • Defects: In the case of used products, defects are normal - you should also call precise. So they escape in advance of a complaint.
The auction is too complicated, you can advertise your product for free with the eBay classifieds. What tips you make even more money, read here.

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