Conversion optimization - a collective term from the Online Marketing
Do you run a website and want to earn money, it pays to know what is meant by Conversion optimization. At its simplest, the expression can, for example, an Online store explain.
- The term is easier to understand, if you know a different expression from the Marketing: The Conversion Rate, conversion rate called.
- Not every visitor of your Online shop is also also the buyer. The ratio of the number of purchasers to the visitors of the Website is called conversion rate.
- To determine this, divide the number of buyers, the number of visitors. The higher the conversion rate, the better your business runs.
- Under the concept of Conversion optimization are all measures which serve from visitors to your website buyers to make.
- In Online Marketing, several methods are available. In addition to a well-structured and search engine optimized website Usability optimization plays a big role.
- In the case of an Online shop, optimizing the shopping cart and the ordering process is a crucial measure that also falls under the concept of Conversion optimization.
- Another example of a Conversion optimization is to Adapt the website to mobile devices.
In our next tip we will explain what Affiliate Marketing is.
