What means Retail?
Retail actually means only "retail". When you trade in the computer field are often different versions are offered for the same product.
- Often you find the term "Retail Version". The referred to a product that is intended for the final consumer. Retail products are characterized by several properties.
- The product is intended for the end user, to visually Flex its muscles. In General, Retail products have made a beautiful and time-consuming packaging.
- The customer should be satisfied and all necessary components in one package. So the cable, the manual and the needed Software, as well as a set of printer cartridges are, for example, a printer is the same. So, the customer can take the product directly in the operation.
Apple Retail Store in Istanbul
What versions there are in addition to the Retail?
In addition to Retail versions, there are of course other variants of products.
- A Bulk Version of a product on mass and dispensed to a beautiful packaging. Also, additional components are missing in the case of Bulk products. So for example, you purchase only the printer without the Software, manual and cable. The example of Software, you get the CD or DVD only in a plain paper sleeve, without the beautiful Cover or hard case.
- OEM (Original Equipment Manufacturer) or system images you've surely read before. For example, when buying a PC. OEM is not meant as a single product for the end user. The manufacturer of a Software - for example, Microsoft sells discounted full versions of these "Original Equipment Manufacturer". The end user buys a PC on which the Software is recorded.
Retail is not the only one, perhaps, confusing term when buying Goods out of the computer area. What about "refurbished means" in PC & Co, read the next tip.
